DIEM, a label already on the scene, envisions Pop Up shop during Art Basel. Their venue, a gallery space, turned into a temporary retail shop displays DIEM's latest fashion and their new 1992 line.
Our challenge, how to design a system that could work both as pop up retail concept and event.
A pallet of gold and white sets the background and mood for the 1992 line. The design is composed of 2 types of wooden lacquered painted modules. Loosely resembling Olympic Podiums a grid of merchandise and art is outlined. Displayed on top of or inside of the wooden podiums, the arrangement invites the visitors to meander and experience from multiple view points, front and back of merchandise is visible, the podiums offer maximum flexibility for display and interactivity.