From the street, a floor-to-ceiling storefront windows showcases the latest limited edition sneakers framed in a 10’ cube light sculpture that invites in the surrounding community. The light structure is an abstract take on a jungle gym with connotations of style and play, simultaneously evoking the hopscotch chalk lines or playgrounds from area parks and the flash of fashion runway. Brass mannequins live inside the light display,dressed with limited-edition apparel and sneakers with the occasional one-of-a-kind piece; hand-painted or customized by local artists.
The shop is lined with sections of steel shelving, displaying the latest styles of special issue sneakers and flat-brimmed hats. The east wall, still covered in partial layers of wallpaper and contains clues and dents from the location’s tumultuous days as a bookie gambling venue. The opposite wall contrasts with a hand-parged concrete veneer that serves as a background for colorful sneakers. Each display unit was designed and coordinated by et al. collaborative to elevate and curate the continuously changing collections.