Dumbo’s Front Street is host to the new 10,000 sq ft loft space set in what was once a Benjamin Moore Paint Factory. 1stAveMachine is an award-winning production company based in Brooklyn, that prides itself on the success of a collaborative work environment of director’s artists, and designers. Taking inspiration from blended live workspaces and an interest in collaborative environments, the design promotes movement and conversation away from the confines of a desk or cubicle. Zones that inspire the exchange are integrated throughout. There is a picnic table for lunch breaks in an open kitchen with long tables and bar area. In addition to the workstations and three large edit suites, a second kitchen and lounge area with pool table and plasma TV provides a space where artists can take a break. Bike racks line the hallway just past a coffee bar where people can congregate for casual meetings.